Seed Money is a not-for-profit connecting early stage start-ups with advisors, mentors and aligned investors.

Our Story

Several years ago it became obvious to us that there was a real lack of opportunities for start-ups to interact with those with the capacity and desire to invest in the sector.

start-up needs money
seed money pitch event

Shortly after, we became involved with the pitch events known as “Seed Money”. We felt that this was such a wonderful initiative that we decided to sponsor some events. The more involved we became, the more we felt that these events were providing a vital forum for interaction between start-ups and investors, so we decided to help bring it to a whole new level.

We are now proud to be launching the re-branded, re-focused and re-invigorated “Seed Money”. With the support of our sponsors, we will be holding 4-6 top quality events per year at premium locations across Australia. What has not changed is that “Seed Money” remains 100% Not-for-Profit and aims to support Australia’s tech entrepreneurs and investors to help give our home grown start-ups the opportunity to compete with the world.

seed money new logo

Who we are:

Seed Money was acquired by Seed Space Venture Capital in 2019.

The Seed Space team have extensive experience in early stage investing and we will leverage our international expertise and networks to collaborate in developing a more cohesive ecosystem in Australia for investors, start-ups and customers.

Dirk StellerWill LawsonCathy Lyall

DIRK STELLER‍
Dirk is a highly experienced finance and wealth professional with demonstrated achievements in managing the finances of some of the world’s largest international organisations. With a dynamic background, Dirk has been instrumental in commercial and strategic roles guiding both the public and private sectors spanning wealth management, government and financial technology verticals.

Tobias Snoad

CATHY LYALL‍
Leveraging her 30+ year career in capital markets as a Derivatives Trader, Exchange Executive, Bank Board NED, Strategic Advisor and Markets Infrastructure specialist Cathryn Co-Founded Seismic Foundry, a discretionary fund investing in early stage capital markets fintech in the UK. Through her founding Board role for WILD she has spent 10 years developing networking, mentoring, & educational opportunities for women in capital markets. She has been listed in Financial News 100 Most Influential Women, Innovate Finance top100 Women in Fintech + top 30 angel investors, Cranfield FTSE Index100 Women to Watch, Brummell Most Influential Women in the City (UK), and Qantas Australian of the Year UK.

WILL LAWSON‍
Will has 30+ year’s experience in the financial services sector, and has held senior roles across trading, portfolio management, sales, management and advisory functions. He has worked for leading international investment banks (UBS and Credit Suisse) and domestic banks (NAB and St George) as well as with Australia’s largest independent stockbroking and wealth management firm (Morgans). His portfolio management expertise covers equities, fixed income, property, foreign exchange and derivatives.

TOBIAS SNOAD‍
With a strong background in the technology sector spanning over 15+ years, Tobias has extensive experience in software development, data analysis, behavioural economics, information security and electrical engineering. Tobias has a passion for nurturing all projects from inception to success.

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Human illustrations adapted from those at humaaans.com, made by Pablo Stanley.

Seed Money Pty Ltd (ACN 618638814) is not authorised to, and does not through the website, events or otherwise, provide financial product advice (within the meaning of the Corporations Act) about any startups or any other person.  Before acting on any information on the website or otherwise made available to you by Seed Money, you should obtain independent professional advice.  All information on the website or otherwise made available by Seed Money is, unless otherwise indicated, factual information and does not involve any recommendation or statement of opinion by Seed Money or any third party.  Such information does not take into account your objectives, financial situation or needs.  All financial products involve risk.  Any financial projections are based on a number of assumptions and Seed Money does not accept any responsibility for their accuracy.  Past performance is not a reliable indicator of future performance.  Information we provide is not intended to be an inducement, offer or solicitation.  We do not accept any responsibility or liability for any inaccuracy or errors in any information we provide or any loss arising from its use.